Taylor Swift Leaves Country Radio Behind for Mass-Appeal Pop

WRCH Lite 100.5

By Annie Reuter

LastMonday (Aug. 18),Taylor Swiftreleased abrand-new songthat pretty much foreshadowed her critics? reaction. But she didn?t write ?Shake It Off,? her first straight-up pop single, for the critics. She wrote it for the fans, and those fans now happen to be at pop radio.

It’s a big deal. Not sinceGarth Brookscreated his soul-patched alter-ego Chris Gaines back in 1999 has a major country artist stepped away from the genre asdeliberately as Swift has done with “Shake It Off.” So, what does it mean now that Swift will be releasing her first ?documented, official pop album??

When Jeff Kapugi, VP of Programming for CBS Country, and Program Director forWUSNin Chicago (aRadio.comstation), first heard ?Shake It Off? he thought it was a smash ? just not for country radio. While some country stations have been playing the song, he said…

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